구글, 캐나다에 연 23억 CAD 경제 효과 창출
무슨 발표인가
- —검색·광고 상품으로 연 23억 CAD 경제 활동
- —50만개 기업 지원
- —캐나다 GDP 약 1.1% 상당
작년 기준
원문 (영어)
Aamir Baig was an entrepreneur with a big idea—to build a company that reimagines how customers furnish their homes and workplaces. With Fraser Hall and brothers Sam and Andy Prochazka, Baig co-founded the furniture retailer Article . They then turned to digital advertising services to find new customers across Canada and the U.
S. and drive growth. Thanks to digital technologies, the Vancouver-based company has built a rapidly expanding business in just six years, and is now Canada’s fastest growing company according to Canadian Business . Google has helped Canadian enterprises of all sizes to unlock the prosperity of the internet.
According to new research from Public First, last year Google’s search and advertising products helped generate an estimated $23 billion CAD in annual economic activity for more than 500,000 businesses in Canada—a total impact equivalent to approximately 1.
1 percent of Canada’s entire GDP. Why digital matters for Canada The transition to digital reflects incredible momentum for Canadian businesses leveraging data and online technologies. Canada’s digital economy generates some $100 billion CAD in annual revenues, more than the forestry, mining and gas industries combined.
The internet addresses many of the traditional economic challenges that a country of Canada’s vast size once faced—a population the size of California, spread over a land mass roughly the size of Russia. The open web helps solve for distance and lack of population density, and allows any size company or individual creator in Canada to become a global business and reach customers across the planet.
Google’s products alone support $1.7 billion CAD annually in incremental exports for Canadian businesses.
원문: Alphabet Company Announcements — "Making an impact in Canada" (2020-02-06) 공식 원문: https://blog.google/company-news/inside-google/company-announcements/making-impact-canada/